“‘The bigger the car the more stupid the owner’.” – (The British Pakistani told me this today with a good laugh when he scanned my groceries, while looking at a passing car through the supermarket window.) For Zizek, ‘a Land Rover owner does not’ lead the ‘no-nonsense, down-to-earth life,’ they seek as insignia from an SUV. They might simply just want to signify that they would lead such a life if they were not already focused on signifying the idea of being posh.



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