“The famously cynical quote from French psychoanalyst Jacques Lacan about love comes to mind: “Love is giving something one doesn’t have to someone who doesn’t want it.”” – It’s a form of mistaken identity, in other words, inherently so: what we love are our projections. When transposed to the sphere of celebrity love, the same occlusions apply all the more—whether it’s sexual encounters or product endorsements the celeb in question is being enlisted for. Tiger wasn’t who the admiring throngs thought he was, and not who his corporate overseers needed him to be. Not the smooth, ruthlessly disciplined winner, not the pioneering role model, but as needy and conflicted as the rest of us.
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Laura Kipnis-Men_ Notes from an Ongoing Investigation-Metropolitan Books http://ift.tt/1LhRVes

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