“We effectively become something by pretending that we already are that. To grasp the dialectic of this movement, we have to take into account the crucial fact that this “outside” is never simply a “mask” we wear in public but is rather the symbolic order itself.” – By “pretending to be something,” by “acting as if we were something,” we assume a certain place in the intersubjective symbolic network, and it is this external place that defines our true position. If we remain convinced, deep within ourselves, that “we are not really that,” if we preserve an intimate distance toward “the social role we play,” we doubly deceive ourselves. The final deception is that social appearance is deceitful, for in the social-symbolic reality things ultimately are precisely what they pretend to be. SLAVOJ ZIZEK http://ift.tt/1S90f5A

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