“‘You should visit her only if you really want to – if not, you should stay at home!’ The superego trick lies in this false appearance of a free choice, which, as every child knows, is actually a forced choice that involves an even stronger order” – Not only ‘You must visit Grandma, however you feel!’, but ‘You must visit Grandma, and, furthermore, you must be glad to do it!’ – the superego orders you to enjoy doing what you have to do. – SLAVOJ ZIZEK. The Ticklish Subject
(via slavoj–zizek) http://ift.tt/1OPCyeT

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